PVR NEST AND COVID-19

“In the middle of difficulty, lies opportunity.” - Albert Einstein  

In the beginning of 2020, the fallout of the unprecedented COVID-19 has been way beyond a health crisis. With nearly each one impacted, it has heightened human suffering, undermined the economy, turned the lives of billions of people, and significantly affected the overall health, economic, environmental and social wellbeing of an entire nation. In short, the pandemic has posed twin threats to lives and livelihoods across the world and India has had significant setback in its growth and aspirations. 

The declaration of pandemic induced nationwide lockdowns led the cinema complexes to be shut down which led to a staggering upheaval to the PVR Cinemas revenue. Due to revenue halt, mobility and gathering restrictions, PVR NEST’s existing initiatives at the time had to bear untimely closure. Our programmes were dedicated to provide childcare, education, rehabilitation and healthy well-being to the street children and children of migrant population. 

Despite these setbacks, PVR NEST has worked tirelessly in its journey to provide safety and protection and making a positive social impact through uplifting the vulnerable. In the process of building resilience against the pandemic, PVR NEST found opportunity to reinvent itself to work on its foundation and prepare itself to face the new dynamic challenges, reskilled itself to understand the potential of new media leading to strengthening the digital plans for outreach and restrategized to build diverse partnerships to build back better. 

The learnings during the COVID era led to us developing more innovative programmes with the assistance of similar-vision partners which focused on  building health and urban sustainability. These included Water, Sanitation and Hygiene (WASH), education and learning, socio-economic support, capacity building, community empowerment, etc. 

We rose above the pits of pandemic with flying colours and we truly believe that the path to which we are walking now will lead us to successfully bring our vision to fruition to build safe and equitable space for all. We are powerful and excited for the future ahead.